Jiselle Tejera COMM3560: Campaign

David Johnson: A 25 year old small business owner this young man hoping to invest in some real estate he turns to longshore appraisal to make sure he gives a reasonable offer while still maintaining his budget. He is looking for an appraiser that can give him an accurate estimate on the house he is looking for as well as someone who may be able to help him with his housing long term.

Margo Smith: A 75 year old recently retired grandma with 4 grandkids who she wants spoil are planning to sell their house and purchase a sailboat to travel the world. However it has been a long time since they have been in the housing market and are not quite sure what their house is worth. They are looking for a reliable and fair appraiser that will make sure they are selling the house for its actual worth.

Isaac Ramos: A 35 year old bank manager. When he is offering loans for homes he needs to make sure that he is not giving too much or too little to his clients. So by using longshore appraisal he can be sure to give just the right amount. He is looking for a professional and educated appraiser to make sure his business is not hurt by a bad estimate on a house.