Campaign Individual

I chose to do an add that could be in a realty magazine or something along those lines. I feel like it is pretty balanced and I incorporated our colors and fonts into the ad to have continuity in all aspects of our campaign. I also put together the style guide, with the help of my team.

Campaign

David Johnson: A 25 year old small business owner this young man hoping to invest in some real estate he turns to longshore appraisal to make sure he gives a reasonable offer while still maintaining his budget. He is looking for an appraiser that can give him an accurate estimate on the house he is looking for as well as someone who may be able to help him with his housing long term.

Margo Smith: A 75 year old recently retired grandma with 4 grandkids who she wants spoil are planning to sell their house and purchase a sailboat to travel the world. However it has been a long time since they have been in the housing market and are not quite sure what their house is worth. They are looking for a reliable and fair appraiser that will make sure they are selling the house for its actual worth.

Isaac Ramos: A 35 year old bank manager. When he is offering loans for homes he needs to make sure that he is not giving too much or too little to his clients. So by using longshore appraisal he can be sure to give just the right amount. He is looking for a professional and educated appraiser to make sure his business is not hurt by a bad estimate on a house.

Old Website: http://www.longshoreappraisalservices.com

New Website:http://blongshore3.wix.com/onehotcookie 

Facebook: https://www.facebook.com/longshoreappraisalservices

Mise en Scene

Production Designer: Grant Montgomery

• Montgomery begins with hand drawn sketches of the sets. 
• For the first series, he built 48 sets to create the Birmingham haunts of the Peaky Blinders. 
• He aimed for more of a western feel in season one compared to more of a gangster feel in season two. The set is based on a dark working class world that is old and post World War One.  
• Montgomery says it’s a mythology, it’s not strictly historically – it’s not a historical recreation, it’s very much a mythology. 

"We use real brick, we don’t use any vac-form brick in interiors, we build it. All the exposed brick in the HQ, which has expanded [to] double size, all that is real brick, it’s not fake, so when you touch it, it’s real. All the timbers are real. I put ceilings on all of the sets. You create a living environment, so it’s completely closed off for them, so when you walk in, you’re in the world."

Art Director: Nick WilkinsonMake-up: Laura Schiavo 

• Thomas Shelby based appearance off young Vito Corleone 
• Razor blades
• Color palette= black/gray
• Socioeconomic differences shown in wardrobe   
• Dirty faces especially communist 

http://youtu.be/AjtF4w9QRCQ